Benefits of our System

Processing credit cards has changed over the years and now there are so many options to process payments from a ipad/tablet to a virtual terminal. We can in most cases reduce your cost of processing and provide a product that will streamline your business. We are currently offering dealerships an all in one solution to process in the office or on the go. No more need for multiple payment terminals sitting around the dealership. All you need is a computer and internet to process from any computer within the dealership. Simply secure credit card processing and lots features. Take a few minutes and watch the short demostration below.

Multiple stations

The best way for a Dealership to accept credit cards is to have multiple stations and users. For example you can setup by department or user and creating reporting to see live totals. You also have access to limit your users to just basic processing abilities so your always in control of what a user can see.  Auto dealership processing payments is becoming easier with this system, using the ability to track each sales purchased through a credit card.

Reporting

The controller or finance manger can pull real time totals by Department, Users or locations. No longer will you need to have some one at each location or department gather those receipts. The reporting capabilities within our product make this task so much easier and time efficient. Also if your totals do not match your reports it much simpler to track down totals with out having to pull paper receipts.

Online Payments

Some dealerships have started to take advantage of online payments. This would allow your clients to make a payment or deposit online using there credit/debit card online. This takes a matter of minutes to set up and allows you to accept payment 24/7 on your website.

Are you paying to much for your credit card processing?

The answer is usually YES. In most cases we will reduce your cost of processing and provide a much better product that will streamline your business. There is no software to install or software upgrades to pay for. Its Simply where lower cost and increased sales.

Still Have Questions ?  Schedule a demo at your office or online via a webinar. If you have a busy schedule checkout our recorded demos.

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Benefits of our System

Many lawyers have never accepted credit cards and are concerned that there is some type of ethical or problem with accepting credit cards while others have questions about how the process works. However, for most law offices there seems to be no good reason why they should not accept credit cards. It is important for any sucessfull company to accept cards theses days due to average consumer perfers to pay in this manner.

Does your Law Office accept credit cards?

The best way for a law firm to accept credit cards is to have two separate banks accounts linked to the merchant account. One of these would be for the General account and the other would be for the trust account. Our system would allow your office to separate these transactions to insure you are meeting your requirements.

Reporting and Transaction Searches

Our software gives you extensive reporting abilities and Quick Search abilities to locate transactions. Imagine having to look for a book keeping error and having to search through all the paper receipts or locating old boxes full of receipts. You no longer need to … Just enter transaction details like clients name or details pertaining to that transaction and within seconds you are done.

Online Payments

Some Law Firms have started to take advantage of online payments. This would allow your clients to make a payment or deposit online using there credit/debit card online. This takes a matter of minutes to set up and allows you to accept payment 24/7 on your website.

Still Have Questions ?  Schedule a demo at your office or online via a webinar. If you have a busy schedule checkout our recorded demos.

Choose a Pricing Plan     Enter Contact Information     Complete Online Application

3 Steps to More Sales By Split Testing

Take a look at that last promotion you sent. Go ahead, open it up.

How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it?

Good! But opens and clicks only measure interest. They’re not your end goal.

Your goal is to make sales. It’s the revenue from customer purchases that keeps you afloat. So a broadcast’s true worth can be measured in the sales it generates.

The trick is finding out how to put the message together in a way that prompts the most purchases. With a little setup, you can do this right in your AWeber account.

STEP 1:Set Up Sales Tracking

First, you’ll need to make sure you’re tracking the purchases subscribers are making in response to each broadcast.

You can do this with sales tracking. If you’ve already set this up, skip to step 2. If you haven’t yet, head over to our Knowledge Base and follow these steps.

Once you’re ready, it’s time for…

STEP 2:Tweak Your Promotional Broadcast

Start with your original broadcast design. The goal is to see if a different version will sell more, so you’ll need to create that other version.

To get started, take a look at:

• Your call to action.Is your design eye-catching enough? Would different words be more compelling? Should it move above the fold (the point where readers need to scroll to see more)?
• Your text-to-image ratio.Experts recommend a blend of 60% text to 40% images to illustrate your message while avoiding spam traps.
• Your preheader.Do you have a whitelisting request? A link to your newsletter online? An unsubscribe link?
• Your format.Are you using the best layout for your content? Or should you try one of these options instead?
• Your images and copy.Are you presenting your product or service in the best possible light? Or would your readers respond better to something else?

STEP 3:Split Test For the Winning Design

To figure out which design will generate more sales, use the broadcast split testing feature in your account. This sends each version to a randomly selected, equally sized audience so you’ll get the most accurate results.

After the broadcasts go out, follow the QuickStats for each version to keep track of sales. (Just click on the subject on the Broadcast page to see how they’re doing.)

Once you have the winning version, you know what design to use for future promotions!

How Likely Are You to Follow These Steps?

Does setting up sales tracking and a split test sound like something you’re likely to do?

If it does, what changes do you think you’ll test? We’d love to hear about your results!

If not, what’s standing in your way?

Have a Look at the New Web Form Generator

It’s here.

We’ve been talking about it a lot on the blog lately, and you’ve been asking “Where is it? When’s it coming out?” since the first post.

Starting today, the new Web Form Generator is rolling out to AWeber customers. Some of you will get it today, some will get it over the coming days/weeks.

Either way, you probably want to get a look at how it works…

Come Take a Look

I thought it would be nice to give a little tour and show you the Web Form Generator in action (think of it as an open house, only with less house and more web forms  ).

Building web forms with the old generator got the job done, but now you can create great looking forms and do it in a way that is much more convenient (look Ma, no HTML editing!).

Enough beating around the bush… let’s see the darn thing already!

Webinar: More On the New Web Form Generator

This free one-hour session will cover what’s new and give you an opportunity to ask questions in a live Q & A session.

Register now (even if you can’t make it that day, we’ll send you a recording of it!).

Introducing the New Web Form Generator

Take a firsthand look at our new Web Form Generator!

In this webinar, we’ll show you all the new options you have when creating sign up forms.

We’ll Cover:

• What’s new and what stayed the same
• A detailed walkthrough of building a signup form

Date:

Tuesday, November 24th, 2009
12 – 1 PM ET (Convert Time)

Hope to see you on the webinar!

Have You Made a New Web Form Yet? Show it Off!

Are you one of the first to get the new Web Form Generator? Have you made a form with it yet?

If so, show it off – link it up below!

(If you don’t have the new Web Form Generator yet, you will soon… be sure to stop back and share your form, too!)

At the end of our recent post on the trouble with choosing the “best” time to send your autoresponders, we proposed that autoresponders need to get “smarter:”

• Deliver themselves only during the days and times you want.
• Avoid days and times that don’t work for your subscribers.

Throughout most of the history of email marketing, this sort of focused delivery scheduling was only available for broadcasting – not for autoresponders.

That’s about to change. To learn how, watch this video or read on.

Send Windows Make Your Autoresponders Smarter

Today, we’re excited to announce that you can deliver your automated follow up messages during the days and times you’ve determined to be best for your subscribers.

To see Autoresponder Send Windows in action, watch the short video below:

As you can see, you can easily choose during which days, and times you want your autoresponders to go to your customers and prospects.

And when you opt to use the geographic awareness, we’ll automatically adjust delivery to each subscriber’s time zone – no matter where they are in the world, if you tell us to deliver your follow up in the morning, that’s when we’ll send it to each person!

How Can You Use This To Make Your Email Marketing More Effective?

A few ideas:

• Look at when subscribers are opening your emails and/or clicking your links (the Opens over Time and Clicks Over Time reports will show you this) and adjust your send windows so your messages stand out at the top of the inbox during those times!
• Run a weekend sale – schedule one of your follow ups to only send on Friday mornings!
• Are there certain days and/or times that you know are bad for your subscribers? Use send windows to avoid sending during those days/times!

Those are just a couple ways you can start to increase your response rates with send windows – we know you’ll come up with different and creative ideas on how to use them. When you do, we want to hear about them!

Learn More About Autoresponder Send Windows

See how to create Autoresponder Send Windows in our Knowledge Base…

Hope you enjoy the new Autoresponder Send Windows!

Smart Video Thank You Pages

The thank you page is the first thing a subscriber experiences after signing up to your email marketing campaign. It does a lot to establish expectations about your campaign.

It’s also where you can knock their socks off.

An awesome thank you page can get subscribers excited about receiving your emails, making each each and every broadcast you send a celebratory occasion for them. (Or, at the very least, make them more likely to open your emails.)

With the launch of our new Web Form Generator, you can also offer a more personalized thank you page experience to subscribers.

Update: Our interface has changed since this blog post was made. Please consult our knowledge base for up-to-date information.

A Smarter Way To Say Thanks

Smart video thank you pages are the happy medium between AWeber’s default thank you page and your own custom URL.

We pass subscriber form data to the page so that everyone who signs up to your list gets a unique experience.

This is your subscriber’s name with your confirmation subject line. Not a generic “Check Your Inbox” message. And it’s as simple as choosing Smart Video Version from the thank you page drop down menu.

Not only that, the smart thank you page will pick out the subscriber’s email provider and adjust the video accordingly.

So if someone enters an address that includes @gmail.com, they’ll see a video telling them to check their Gmail inbox. Likewise with Yahoo, Hotmail and many others.

If we don’t have a specific video available (say, for addresses at personal domains), your subscriber will see a video showing the most popular email application for their operating system (Outlook for Windows, Mail for Mac OS X).

A good looking web form makes a great first impression on a subscriber, but an engaging thank you page is just as important.

You can shape expectations and build anticipation, all the while directing the subscriber to their inbox.

• It’s important to note that these thank you pages are only available if you’re using confirmed opt-in… so if you’re not already doing so, consider this reason number three ba-billion to start.

Post Your Email Newsletters to Your Facebook Fan Page

Like many businesses, you may be exploring integrating social media with your email marketing campaigns. Doing so can expand the reach of your messages and grow both your fans/followers as well as your email list.

So at AWeber, we’ve made a point of helping you combine email and social media by helping you automatically share your email newsletterson Twitter and Facebook.

As some of you noted when we rolled out our integration with Facebook, it only worked with personal profiles (not fan pages) due to limitations with Facebook’s API. We knew you wanted to post to your fan pages, but it wasn’t technically feasible at the time.

Well, as the saying goes, the only constant is change. And this is a good one. Facebook has changed their API, we’ve changed our integration and you can now post your email newsletters to your fan pages.

How to Share Your Email Newsletters On Your Facebook Fan Page

Go to your List Settings page and click the “Connect To A New Facebook Account” button under the Social Media / Sharing header (this works the same way whether you have a Facebook account connected already or not).

When prompted, allow AWeber Email Marketing to manage your pages.

When you create your broadcast, go to the “Social Media/Sharing” section and choose to share the email on your fan page.

That’s all there is to it! Feel free to take a look at our Knowledge Base for more detailed information and instructions on integrating Facebook and AWeber.

How to Open the Door to a Second Wave of Sales

Click. Creeeaaak!

That’s the sound of a subscriber opening your last marketing email – and opening a mental door to more information on that particular subject.

Then there’s that other sound: the silence. That’s a subscriber who didn’t open their door this time.

In one scenario, you got to share some information. In the other, you didn’t. But in both, you’re still standing on the doorstep. So what to do next?

Make the Most of Your Doorstep Status

In either case, if you shrug and walk away, you’ve given up. Stick around and follow up. Sending a second email based on who opened and who didn’t can prompt a second wave of purchases.

This is called behavioral targeting: responding to subscribers’ behavior to get more response from the list and promotions you already have in place. It’s so effective, 71% of our customers report that they plan to do more of it in upcoming months.

And it’s easy as 1-2-3 clicks. AWeber’s new QuickStats show you just who did and didn’t open each email. Follow up with each group with the steps outlined here.

Don’t Just Stand There – Go In!

Your marketing emails probably cover a myriad of topics. For example, if you own a restaurant, you might promote your menu, your wine selection and your catering service.

When you see people consistently open messages about one of these things, you’ve found your niche for that particular topic. Follow up with them!

• If they’ve shown interest in a product you’re advertising, put together a compelling reason to purchase with a call to take the next step.

• If they usually open the emails you send about a particular topic, go more in-depth. Provide helpful details, tell background stories.

• Explain where you hope to take things, and ask questions. These are your interested customers. These are the people who know most about the topic and will have the most helpful feedback to give.

How to Knock at the Unopened Doors

Sometimes, it’s not anything you did. Your readers are swamped with work or on vacation or their lives have changed and they’re no longer interested.

And sometimes they just aren’t gripped by what they see in the inbox.

So try again. Let a little time go by to make sure you aren’t sending into the same circumstances. Then change the way you present the content and resend it to just the people who didn’t open it.

Here are some suggestions for changing the presentation:

• If your email is a newsletter that covers several topics, the one your subject line mentioned the first time might not be the most interesting to your readers. Choose a different subject as the primary content and change your subject line accordingly.
• If your email covers just one topic, try changing the subject line. Think about what problem or question someone might have that your email answers, and highlight that.

If Knocking Doesn’t Work, Ring the Doorbell

You might notice that some of your subscribers haven’t opened a message in a long time. These are fatigued subscribers. They’ve checked out, but they haven’t left the building yet.

Ask them to stay by sending them emails designed for reactivation (get more reactivation ideas here).

Knocking Around the Block

There are also messages you could send to follow up with subscribers who clicked (or didn’t click) on your links and who purchased (or didn’t purchase) from your emails. We’ll be talking about those in the next few weeks, so keep your eyes open!

Do you send messages to subscribers based on whether or not they opened previous emails? What do you send them?

Do Your Words Scare People Away?

“Words mean nothing. Action is the only thing. Doing. That’s the only thing.”
- Ernest Gaines

You write words in your marketing emails. Many or few, you use them to communicate your ideas.

But you don’t write words to communicate alone. You write them to request an action. Sometimes it’s subscribing, responding, purchasing – whatever you want readers to do.

The words that carry most of the weight of the request are the few at the end, where you normally provide a link to proceed: your call to action. This is the decision point. The words you use here could sway readers either way.

So how can you know which ones to use? You can guess, based on your own preferences. Or you can know for sure by running a split test.

A Case of Textual Turn-Off

The Cabot Heritage Corporation, a stock advisory, ran a split test on two opt-in buttons. The buttons were identical in design and location. The difference was in the wording: one read “Send My Free Report”; the other, “Start My Free Subscription.”

Just two words changed, but that change had a powerful effect. The “subscription” button decreased conversions by 22.9% in the span of just two days.

What Happened Here?

Different words trigger different associations, and those can make or break the response.

In the above case, it looks like readers associated “send my report” with a single contact and “subscription” with regular communication, requiring more commitment.

But your readers’ responses will partly depend on your subject and the relationship you already have. The phrase that crashed and burned for Cabot Heritage might take your opt-in rate soaring.

That’s why you need to test for yourself. But when you do, don’t forget to…

Think About the Long Run

In Cabot Heritage’s test, it looks like people preferred the idea of one mailing to regular updates. But whichever button they pushed, they were added to the same mailing list.

It would be interesting to see how people who didn’t expect regular mailings reacted when they started getting them. Did the unsubscribe and spam report rates go up with the opt-in rate?

When choosing the words you want to test, keep in mind that you need to set correct expectations. A well-informed subscriber is a happy subscriber.

How To Test Your Call to Action

Your first step is to write several options that set those expectations and fit the usual “voice” of your brand – how you usually represent your brand in writing.

There are several approaches you could take:

You could go with a simple directive.

You could put words in the subscriber’s mouth.

You could restate the benefits that the subscriber will get.

Once you’ve designed a few options, split test them against each other. (If you use AWeber, here’s how to test your web forms and your broadcasts.) Soon you’ll know just what phrase calls your audience to action best.

Who Answers When You Call?

Are you getting the response you want from your calls to action? Are the subscribers you collect interested and engaged? Do they click and purchase?

Have you split test your call to action in the past? How could you test it now for an even better response?

Recently we asked users to submit videos of how they use AWeber to run their email marketingcampaigns.

The response was extraordinary. There were videos for just about every industry imaginable, from non-profits to e-courses and everything in between.

We decided to edit a few together into a video showcasing the unique personalities of our amazing customers.